Sustainable jewellery is changing how people shop for rings, bands and fine jewellery not as a passing trend, but as a values-led upgrade. More buyers want pieces that look stunning and come with clearer sourcing, fairer labour standards, and a lighter footprint. From recycled metals to lower-impact gemstones, today’s options make it easier to choose jewellery you’ll feel good wearing for years. In this Friendly Turtle EcoBlog guide, we explore why sustainable jewellery is booming, why the rose gold diamond eternity band has become a modern favourite, and what “lab-grown” really means compared with mined diamonds. You’ll also learn how to spot genuine transparency, which certifications and supply-chain details to look for, and how to avoid greenwashed claims. If you’re choosing an engagement ring, wedding band, or a meaningful gift, these practical checks help you buy smarter and support innovation that moves the industry in the right direction.
Lab-created rubies are real gemstones, not imitations they share the same aluminium oxide structure, chromium colour source, and 9 Mohs hardness as mined rubies. The key difference is origin: natural stones form underground over time, while lab rubies are grown in controlled conditions using methods such as flame fusion, flux growth, or hydrothermal processes. That controlled supply can make them a more sustainable choice, helping reduce land disruption, water impact, and long supply chains often linked to mining. Of course, energy use still matters, which is why it’s worth looking for transparent production and responsible sourcing. In this Friendly Turtle EcoBlog guide, we compare lab-created vs natural rubies for durability, appearance, value, and eco impact, so you can choose confidently whether you want a vivid everyday ring, a longer-lasting piece you’ll actually wear, or a ruby that better matches your ethical priorities.