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Originally published in January 2019. This article reflects Friendly Turtle's charity partnership and commitments at the time.
When we were setting up Friendly Turtle, one of the decisions that mattered most to us was choosing a charity whose work genuinely reflected our environmental values. We wanted to support an organisation taking practical action on an issue we care deeply about.
For us, that issue was plastic pollution and the impact of single-use plastics on our oceans, beaches and marine life. For current rules in England, see the GOV.UK guidance on single-use plastics.
The US Environmental Protection Agency also highlights the risks plastic pollution can pose to marine environments and wildlife.
After researching a number of organisations, Surfers Against Sewage stood out as a natural fit.
Founded in Cornwall in 1990, Surfers Against Sewage is a UK marine conservation charity that brings communities together to protect the ocean and the places connected to it. Its combination of grassroots action, campaigning and practical environmental projects strongly aligned with what Friendly Turtle wanted to support.
One of Surfers Against Sewage's initiatives is its Plastic Free Communities programme, which helps communities reduce avoidable single-use plastic and tackle plastic pollution at source.
The charity also works with schools, volunteers, communities and campaigners, combining local action with wider campaigns for cleaner, healthier waters. That community-led approach was one of the main reasons we chose to support its work.
When this article was first published, Friendly Turtle pledged 10% of profits to support this work as part of our 2019 charity partnership. This statement refers to that historical commitment and should not be read as a description of a current pledge.
If you'd like to make more sustainable swaps yourself, explore our reusable water bottles for an everyday alternative to disposable drinks bottles.
For days away from home, our on-the-go essentials bring together practical reusable options for travel, work and daily routines.
You can also browse our plastic-free toiletries for lower-waste personal care swaps.
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