Our Story

Friendly Turtle is a UK-based online retailer focused on practical products that can help make lower-impact everyday choices easier.

We bring together products from a range of brands across home, personal care, beauty, lifestyle and reusable everyday essentials. Rather than treating sustainability as a one-size-fits-all claim, we look at the details that matter for each product, such as materials, durability, packaging, sourcing information and relevant certifications where available.

We donate 5% of our profits to charities or social enterprises.

Alongside our shop, our EcoBlog shares guides, ideas and practical information for people who want to make more considered choices without expecting perfection.

If you have a question about a product before ordering, contact us at hello@friendlyturtle.com and we’ll be happy to help.